Video-on-Stick – Nebojša Šeric Shoba : Liberte Tojours (Freedom Forever)
(Low-resolution 30 sec excerpt)
Tobacco, alcohol and gun companies continue to distribute their products worldwide despite the harm that they cause to the health of their consumers and people still buy these goods despite the risks to their wellbeing that they inevitably expose themselves to. Many of the companies negotiate selling harmful products to the public by printing warning labels on the packaging. These warnings take on the role of educating the consumers and moralizing to them about their choices, thus becoming some kind of limbo between product and consumer. By doing so, companies are trying to create smokescreens for easier access to the market, and by re-branding their products they hope that their products will seem less harmful than they actually are. Of course, nothing is changed within the products themselves. Cigarette companies have begun?seemingly?aggressively cautioning their consumers by creating large, bold warning signs on each cigarette box. Although the messages that can be found on the boxes seem harsh, they are not disturbing enough to ward people off from smoking. Most smokers never notice the signage on the boxes. Why not use that space to convey a message people would notice?
Video on USB sticks, with open-PLAYER software. Edition of 20, $200 each.
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